Promotional choices for digital film leases or purchases on the Vudu platform are sometimes distributed as alphanumeric strings. These strings, when redeemed, unlock particular movies with out requiring cost. As an example, a consumer may acquire a string permitting entry to a brand new launch or a basic movie from Vudu’s library.
Such promotional distributions can profit each customers and the Vudu platform. Customers acquire entry to content material they won’t in any other case buy, encouraging engagement with the service. For Vudu, these choices can drive new subscriptions, promote particular titles, and improve buyer loyalty. Traditionally, most of these promotions have been employed throughout varied digital distribution platforms as a advertising and marketing and buyer acquisition instrument.