The phrase, possible a phonetic misspelling of “sit on it, film,” seems to be web slang used dismissively to counsel {that a} movie challenge or concept is poorly conceived and needs to be deserted. It evokes the picture of shelving one thing indefinitely. An instance of its utilization is likely to be in response to a proposed movie adaptation of a poorly obtained guide, the place somebody would possibly remark on-line, “Simply shelve this challenge.” This kind of commentary typically arises in on-line movie communities and social media discussions surrounding upcoming or hypothetical films.
This expression displays the dynamic and infrequently essential nature of on-line movie discourse. It supplies a concise, albeit blunt, strategy to categorical disapproval and skepticism in the direction of a selected challenge. The prevalence of such slang highlights the numerous function on-line communities play in shaping public notion and producing buzz, optimistic or unfavorable, round movies. Whereas casual and typically harsh, these expressions contribute to a vibrant, ongoing dialog about cinema.