The preliminary vary of collectible minifigures based mostly on the characters from “The Lego Film” encompassed a various forged, from protagonists like Emmet Brickowski and Wyldstyle to supporting characters and antagonists comparable to President Enterprise and Lord Enterprise. Every determine got here in a sealed ‘blind bag,’ including a component of shock and collectibility to the product line.
This collection performed a major function in increasing the Lego Film franchise past the movie itself. It supplied a tangible manner for followers to interact with the film’s characters and recreate scenes or invent new narratives. The blind bag format inspired buying and selling and group constructing amongst collectors, fueling the recognition of each the film and the minifigure line. The particular characters included, and their distinctive equipment, turned vital identifiers inside this group. The discharge marked a major level within the development of licensed Lego minifigure collection.