9+ Roanoke Rapids NC Movie Theaters & Showtimes


9+ Roanoke Rapids NC Movie Theaters & Showtimes

A cinema in Roanoke Rapids, North Carolina, offers residents and guests with entry to the newest movie releases. This gives an leisure venue for social gatherings, household outings, and particular person enjoyment. Such institutions contribute to the native financial system by offering employment and attracting customers to the realm. The presence of a cinema contributes to the cultural panorama of a neighborhood, providing shared experiences and a platform for storytelling.

Leisure venues play a significant position in neighborhood well-being. They provide an area for leisure, escapism, and cultural engagement. Traditionally, cinemas have served as necessary social hubs, bringing folks collectively and fostering a way of neighborhood. The supply of native leisure choices can improve the standard of life for residents and contribute to a thriving native financial system. Entry to arts and leisure is ceaselessly cited as a key consider attracting new residents and companies to an space.

This text will additional discover the importance of native leisure, the particular choices in Roanoke Rapids, and the broader affect of the movie trade on small cities. It can additionally delve into the evolving panorama of cinema, together with technological developments and altering viewing habits.

1. Location

The placement of a cinema in Roanoke Rapids, North Carolina, considerably influences its accessibility and potential success. Elements comparable to proximity to residential areas, transportation infrastructure, and surrounding companies play an important position in attracting patrons. A centrally situated cinema with ample parking and quick access to public transportation is extra possible to attract a bigger viewers in comparison with one located in a much less handy or accessible space. Take into account, for instance, the hypothetical affect of a cinema situated close to a serious procuring middle versus one located on the outskirts of city. The previous advantages from present foot site visitors and client exercise, whereas the latter could face challenges attracting prospects keen to journey additional. Placement inside a business hub can create synergy, permitting moviegoers to mix their leisure with eating and procuring, additional enhancing the attraction of the situation.

Moreover, the encompassing surroundings contributes to the general expertise. A location with engaging landscaping, well-maintained services, and satisfactory lighting can improve the notion of security and luxury, making the cinema a extra fascinating vacation spot. Conversely, a location in a high-crime space or one missing important facilities could deter potential prospects. Analyzing native demographics and site visitors patterns can inform location selections, optimizing accessibility for goal audiences. Understanding the interaction of location and accessibility is essential for maximizing attendance and making certain the long-term viability of a cinema in Roanoke Rapids.

In conclusion, strategic location planning is crucial for the success of a cinema in Roanoke Rapids. Cautious consideration of accessibility, surrounding companies, and the native surroundings immediately influences buyer site visitors and total profitability. Analyzing these elements offers invaluable insights for maximizing market attain and fostering a thriving leisure venue inside the neighborhood.

2. Showtimes

Showtimes are a vital element of a Roanoke Rapids, North Carolina, cinema’s operation, immediately impacting attendance and income. Cautious scheduling considers elements comparable to audience, movie recognition, and competing leisure choices. As an illustration, household movies might need earlier showtimes, notably throughout weekends and college holidays, whereas movies focusing on grownup audiences is likely to be scheduled for evenings. Blockbuster releases typically have extra frequent showtimes to accommodate increased demand. Balancing the frequency of showtimes with viewers preferences and operational prices is crucial for profitability. A cinema displaying a well-liked movie only some instances a day dangers shedding potential income to rivals providing extra handy viewing instances. Conversely, extreme showtimes for a much less well-liked movie can result in low occupancy and wasted operational bills.

Strategic showtime planning additionally includes contemplating native occasions and neighborhood actions. Avoiding conflicts with main native occasions can maximize attendance. A cinema would possibly supply particular late-night showings throughout festivals or alter weekend schedules to enhance neighborhood occasions. Moreover, showtimes will be adjusted seasonally. Throughout summer time months, later night showtimes is likely to be most well-liked on account of hotter climate, whereas earlier showtimes is likely to be extra well-liked throughout colder months. The flexibleness and responsiveness of showtime scheduling show an understanding of neighborhood rhythms and contribute to sustained viewers engagement. Efficient scheduling caters to viewers demand whereas optimizing operational effectivity.

In abstract, optimizing showtimes requires a data-driven method, balancing viewers demand, operational prices, and aggressive pressures. A well-designed schedule maximizes income potential whereas making certain handy entry for the neighborhood. Strategic planning and responsiveness to native dynamics are key to a cinema’s success in Roanoke Rapids, North Carolina. This cautious orchestration of showtimes displays an understanding of native preferences and contributes to the cinema’s position as a significant leisure hub.

3. Ticket Costs

Ticket costs at a Roanoke Rapids, North Carolina, cinema symbolize a vital steadiness between affordability for patrons and profitability for the enterprise. Pricing methods should take into account native market situations, together with demographics, common family revenue, and competitor pricing. Setting costs too excessive could deter potential prospects, notably in price-sensitive markets, whereas setting them too low could affect profitability and long-term sustainability. For instance, a cinema situated in an space with a decrease common revenue would possibly want to supply extra aggressive pricing in comparison with a cinema in a extra prosperous space. Differentiated pricing methods, comparable to matinee reductions, senior citizen charges, and pupil pricing, can appeal to wider audiences whereas maximizing income potential. Providing bundled offers, comparable to mixed ticket and concession packages, also can incentivize spending and improve the perceived worth proposition.

The affect of ticket costs extends past fast income technology. Pricing influences the perceived worth of the cinema expertise. Greater costs would possibly create an expectation of premium facilities and companies, whereas decrease costs is likely to be related to a extra fundamental providing. Sustaining worth transparency and clearly speaking any worth differentials are essential for constructing belief and managing buyer expectations. As an illustration, clearly displaying pricing tiers for various seating classes or showtimes prevents confusion and enhances buyer satisfaction. Moreover, dynamic pricing methods, comparable to adjusting costs primarily based on demand for particular movies or showtimes, can optimize income administration. Nonetheless, such methods should be applied fastidiously to keep away from alienating price-sensitive prospects.

In conclusion, successfully managing ticket costs in a Roanoke Rapids cinema requires a nuanced understanding of native market dynamics and client habits. Balancing affordability with profitability is crucial for long-term sustainability. Strategic pricing selections, coupled with clear communication and value-added choices, contribute to a constructive buyer expertise and foster a thriving leisure venue inside the neighborhood. Efficiently navigating these elements is essential for the cinema’s continued success within the native leisure panorama.

4. Concessions

Concessions play a major position within the monetary viability of a Roanoke Rapids, North Carolina, film theatre. Income generated from meals and beverage gross sales typically dietary supplements ticket gross sales, contributing considerably to total profitability. This income stream will be essential, notably given the customarily slim revenue margins on film tickets themselves on account of distribution agreements with movie studios. The range and pricing of concessions affect client spending. Providing a various choice, from conventional popcorn and sweet to extra premium objects like connoisseur sizzling canines or specialty drinks, caters to a wider vary of preferences and worth factors. Strategic pricing, together with combo offers and promotional gives, can incentivize purchases and enhance per-customer spending. For instance, providing a reduced popcorn and drink combo alongside a film ticket buy can encourage increased total expenditure. The profitability of concessions typically depends on increased markups in comparison with ticket gross sales, making them a key driver of income development.

Past their monetary contribution, concessions improve the general movie-going expertise. The supply of acquainted snacks and drinks provides to the enjoyment and sense of event. Offering comfy seating areas inside the concession space encourages socializing and enhances the pre-movie environment. Environment friendly service and well-maintained services contribute to buyer satisfaction. Elements like queue administration, cleanliness, and interesting presentation of meals and beverage choices affect the client expertise. Lengthy wait instances or a disorganized concession stand can detract from the general enjoyment. Furthermore, providing distinctive or domestically sourced meals and beverage choices can differentiate a Roanoke Rapids cinema from rivals and improve its attraction inside the neighborhood. As an illustration, partnering with a neighborhood bakery to supply contemporary pastries or that includes regional craft beers can create a particular and interesting concession expertise.

In abstract, concessions are integral to the success of a film theatre in Roanoke Rapids. Their monetary contribution is crucial for profitability, whereas the standard and number of choices immediately affect the client expertise. Strategic administration of concessions, from pricing and product choice to service and presentation, contributes considerably to the cinemas total efficiency and its standing inside the neighborhood. Efficiently leveraging the potential of concessions can create a aggressive benefit and improve the attraction of the movie-going expertise.

5. Accessibility

Accessibility in a Roanoke Rapids, North Carolina, film theatre encompasses way over merely offering wheelchair entry. It includes creating an inclusive surroundings the place all patrons, no matter bodily limitations, sensory sensitivities, or cognitive variations, can comfortably benefit from the movie-going expertise. This contains issues comparable to offering assistive listening gadgets for these with listening to impairments, providing closed captioning or audio description for people with visible or auditory processing variations, and making certain clear signage and accessible restrooms. The presence of designated wheelchair areas, ramps, and elevators are basic necessities. Past bodily lodging, accessibility additionally extends to issues like providing sensory-friendly screenings with adjusted lighting and sound ranges for people with autism or sensory processing sensitivities. These measures show a dedication to inclusivity and broaden the cinema’s attain inside the neighborhood. For instance, a theatre outfitted with assistive listening gadgets permits people with listening to loss to totally interact with the movie’s audio, enhancing their total expertise. Equally, sensory-friendly screenings create a welcoming surroundings for households with autistic kids, who would possibly in any other case discover the everyday cinema surroundings overwhelming. The supply of those lodging can considerably affect attendance and foster a way of neighborhood belonging.

The sensible significance of accessibility extends past merely complying with rules; it displays a cinema’s dedication to serving the complete neighborhood. A really accessible cinema acknowledges the various wants of its patrons and actively works to take away limitations to participation. This dedication interprets into tangible advantages, comparable to elevated buyer loyalty and constructive word-of-mouth referrals. As an illustration, a household whose youngster advantages from sensory-friendly screenings is extra prone to change into common patrons and suggest the cinema to others inside their community. Furthermore, investing in accessibility options can improve the cinema’s popularity as a accountable and inclusive enterprise inside the neighborhood. This constructive picture can appeal to a wider vary of shoppers and contribute to long-term success. Moreover, accessibility options typically profit a broader viewers than initially meant. For instance, closed captioning will be useful for people studying English as a second language, whereas assistive listening gadgets can profit patrons with short-term listening to difficulties. By contemplating the various wants of the neighborhood, a cinema can create a extra welcoming and inclusive surroundings for all.

In conclusion, accessibility is a vital facet of a profitable and accountable film theatre operation in Roanoke Rapids. It requires a complete method that addresses bodily, sensory, and cognitive wants. By investing in accessibility options and creating an inclusive surroundings, a cinema can increase its attain, improve buyer loyalty, and strengthen its place inside the neighborhood. Addressing accessibility just isn’t merely a matter of compliance; it’s an funding in the way forward for the cinema and its position as a significant neighborhood hub. The continuing effort to boost accessibility demonstrates a dedication to serving the various wants of all patrons and fostering a really inclusive leisure expertise.

6. Movie Choice

Movie choice profoundly impacts the success of a Roanoke Rapids, North Carolina, film theatre. The chosen movies should resonate with the native viewers’s demographics and preferences. A various choice caters to various tastes, attracting a broader viewers and maximizing attendance. Take into account the potential disparity in movie preferences between a predominantly retiree neighborhood and a city with a big college presence. The previous would possibly favor basic movies or dramas, whereas the latter would possibly gravitate in the direction of motion motion pictures or unbiased movies. A cinema’s movie choice immediately influences its capacity to draw and retain prospects. Providing a mixture of genres, together with family-friendly choices, caters to numerous audiences and ensures repeat enterprise. Showcasing unbiased or overseas movies alongside mainstream blockbusters can differentiate a cinema and domesticate a loyal following amongst cinephiles. For instance, a Roanoke Rapids cinema that includes a documentary about native historical past alongside a well-liked superhero movie caters to a wider vary of pursuits inside the neighborhood.

Moreover, movie choice influences a cinema’s model id and place inside the market. Persistently showcasing unbiased movies can set up a cinema as a hub for art-house cinema, attracting a particular area of interest viewers. Alternatively, specializing in blockbuster releases can place the cinema as a mainstream leisure venue. The choice course of should take into account elements comparable to distribution agreements, movie availability, and native competitors. Securing entry to extremely anticipated releases can drive important attendance, notably throughout opening weekends. Nonetheless, relying solely on blockbusters can restrict a cinema’s attraction to a broader viewers. Strategically balancing well-liked movies with area of interest choices ensures a various program and caters to numerous tastes inside the neighborhood. For instance, a cinema would possibly select to indicate a well-liked animated movie alongside a critically acclaimed overseas movie to draw each households and cinephiles. Balancing movie choice with operational prices, comparable to licensing charges and advertising and marketing bills, is essential for sustaining profitability. A movie’s potential income should justify the related prices. Cautious evaluation of market tendencies, viewers preferences, and competitor programming informs efficient movie choice methods. Understanding these elements is essential for a cinema’s success in Roanoke Rapids.

In conclusion, movie choice acts as a cornerstone of a profitable cinema operation. Cautious curation primarily based on viewers demographics, market tendencies, and aggressive pressures is crucial for maximizing attendance and profitability. A various and well-balanced movie program caters to a wider viewers, strengthens model id, and establishes the cinema as a significant cultural hub inside the neighborhood. Successfully navigating the complexities of movie choice is essential for long-term success and distinguishes a thriving cinema from one struggling to draw and retain patrons.

7. Know-how (e.g., sound, display screen)

Technological developments in sound and display screen know-how immediately affect the movie-going expertise in a Roanoke Rapids, North Carolina, cinema. Excessive-quality sound programs, comparable to Dolby Atmos or THX, create immersive audio experiences, enhancing viewers engagement and emotional affect. Massive, high-resolution screens, together with premium codecs like IMAX or Dolby Cinema, present crisp visuals and a larger-than-life viewing expertise. These technological investments differentiate a cinema from residence viewing choices and appeal to audiences in search of a premium leisure expertise. For instance, a cinema outfitted with Dolby Atmos can create a three-dimensional soundscape, inserting the viewers within the coronary heart of the motion, whether or not it is a roaring dinosaur or a whispering dialog. Equally, a large-format display screen can immerse viewers within the huge landscapes of a fantasy epic or the intricate particulars of a historic drama. The presence of those superior applied sciences considerably enhances the perceived worth and delight of the movie-going expertise. This technological edge could be a decisive issue for audiences selecting between a cinema and various leisure choices.

The interaction between know-how and viewers expectations creates a steady cycle of innovation and funding. As residence theatre programs enhance, cinemas should adapt and supply more and more subtle applied sciences to take care of their aggressive edge. This would possibly contain upgrading to laser projection programs for enhanced brightness and coloration accuracy, investing in haptic seating programs for a extra tactile and immersive expertise, or incorporating digital actuality parts into pre-show leisure. These developments not solely improve the viewing expertise but in addition create new income alternatives. For instance, a cinema providing premium large-format screenings can cost increased ticket costs, offsetting the preliminary funding in know-how. Moreover, these developments can appeal to a wider viewers, together with tech-savvy moviegoers in search of cutting-edge leisure experiences. The continuing evolution of cinema know-how displays a dedication to offering audiences with the absolute best leisure expertise and staying forward of the curve in a quickly altering leisure panorama. A Roanoke Rapids cinema investing in these applied sciences demonstrates a dedication to offering a premium leisure expertise, attracting discerning audiences and solidifying its place inside the native market.

In conclusion, know-how serves as an important differentiator for a Roanoke Rapids cinema in a aggressive leisure market. Investments in cutting-edge sound and display screen know-how improve the viewing expertise, appeal to audiences in search of premium leisure, and contribute to long-term profitability. The continuing evolution of cinema know-how necessitates steady adaptation and funding to take care of a aggressive edge. Cinemas that embrace innovation and prioritize technological developments are higher positioned to thrive and supply audiences with an unparalleled leisure expertise. This dedication to technological excellence reinforces the cinema’s position as a significant cultural and leisure hub inside the neighborhood.

8. Group Influence

A film theatre in Roanoke Rapids, North Carolina, can considerably affect the neighborhood’s social and financial cloth. It offers a venue for social interplay, fostering a way of neighborhood by way of shared experiences. Gatherings earlier than or after movies contribute to native companies, comparable to eating places and cafes. The theatre itself creates employment alternatives, from ticket gross sales and concessions to administration and upkeep roles. Moreover, the cinema can change into a hub for neighborhood occasions, internet hosting movie festivals, charity screenings, or academic packages. For instance, partnering with native colleges to supply pupil matinees can enrich academic curricula and introduce youthful generations to the artwork of filmmaking. Internet hosting a movie pageant showcasing native filmmakers fosters creativity and offers a platform for native expertise. These initiatives show the cinema’s potential to increase past leisure and change into an integral a part of the neighborhood’s cultural panorama.

The financial affect extends past direct employment. A thriving cinema attracts guests from surrounding areas, contributing to the native financial system by way of elevated spending at close by companies. This ripple impact can revitalize business districts and stimulate financial development. Furthermore, a cinema can act as a catalyst for neighborhood growth, attracting additional funding and enhancing the general high quality of life. As an illustration, the presence of a profitable cinema can encourage the event of complementary companies, comparable to eating places, retail shops, and leisure venues, making a vibrant and engaging business hub. This, in flip, can enhance property values and appeal to new residents, additional strengthening the native financial system. The cinema’s position as a cultural anchor can contribute to a city’s total attraction and appeal to people and companies in search of a thriving neighborhood.

In conclusion, a film theatre in Roanoke Rapids holds the potential to contribute considerably to neighborhood well-being, fostering social interplay, stimulating financial exercise, and enriching the cultural panorama. Its affect extends past mere leisure, serving as a catalyst for neighborhood growth and a logo of a thriving native financial system. Recognizing and maximizing this potential is essential for leveraging the cinema’s position as a significant neighborhood asset. Addressing challenges comparable to accessibility, affordability, and programming variety ensures its continued contribution to the neighborhood’s social and financial cloth. Efficiently navigating these elements permits the cinema to meet its potential as a vibrant neighborhood hub and a driver of native prosperity.

9. Competitors

Competitors considerably influences the operational panorama for a Roanoke Rapids, North Carolina, film theatre. This aggressive strain can stem from numerous sources, together with different cinemas inside the fast neighborhood, various leisure venues comparable to bowling alleys or live performance halls, and the growing prevalence of in-home leisure choices like streaming companies. The presence of rivals necessitates strategic decision-making relating to pricing, movie choice, facilities supplied, and advertising and marketing efforts. For instance, if one other cinema in Roanoke Rapids gives considerably decrease ticket costs, the theatre in query might have to regulate its pricing technique to stay aggressive. Equally, if streaming companies supply unique entry to sure movies, the cinema would possibly give attention to showcasing movies unavailable by way of these platforms. Competitors could be a catalyst for innovation, prompting cinemas to boost their choices and enhance the general buyer expertise to draw and retain patrons.

Analyzing competitor methods offers invaluable insights for strategic planning. Understanding rivals’ strengths and weaknesses permits a cinema to establish alternatives for differentiation. As an illustration, if competing cinemas primarily give attention to blockbuster releases, the Roanoke Rapids theatre might carve a distinct segment by specializing in unbiased or overseas movies. Equally, if rivals lack sure facilities, comparable to premium seating or superior sound programs, the theatre might spend money on these options to realize a aggressive benefit. Efficient market evaluation considers elements comparable to competitor pricing, movie schedules, advertising and marketing campaigns, and buyer demographics. This info informs strategic selections relating to movie choice, pricing, promotions, and total operational technique. Competitors can drive enhancements in customer support, technological developments, and the general high quality of the movie-going expertise.

In conclusion, competitors inside the leisure panorama of Roanoke Rapids presents each challenges and alternatives for a film theatre. Strategic planning, knowledgeable by thorough market evaluation and a eager understanding of competitor methods, is crucial for fulfillment. Competitors can spur innovation and drive enhancements in customer support, finally benefiting moviegoers. A cinema that successfully navigates the aggressive panorama and adapts to altering market dynamics can thrive and solidify its place as a most well-liked leisure vacation spot inside the neighborhood. Efficiently addressing aggressive pressures ensures the cinema’s long-term viability and contributes to a vibrant and numerous leisure ecosystem in Roanoke Rapids.

Steadily Requested Questions

This part addresses widespread inquiries relating to cinema experiences in Roanoke Rapids, North Carolina. The data supplied goals to supply readability and facilitate knowledgeable decision-making for potential patrons.

Query 1: How can showtimes and ticket availability be decided for cinemas in Roanoke Rapids?

Data relating to showtimes and ticket availability is often accessible by way of on-line cinema web sites, devoted cell purposes, or by contacting the cinema immediately through phone.

Query 2: What eating choices can be found close to Roanoke Rapids cinemas?

A number of eating institutions are sometimes situated close to cinemas, starting from fast-food chains to informal and fine-dining eating places. Particular choices fluctuate relying on the cinema’s location.

Query 3: Are parking services accessible close to Roanoke Rapids cinemas?

Parking choices close to cinemas in Roanoke Rapids usually embrace devoted parking tons, road parking, or close by public parking garages. Availability and charges could fluctuate.

Query 4: What accessibility lodging are supplied by Roanoke Rapids cinemas?

Accessibility lodging can embrace designated wheelchair areas, assistive listening gadgets, closed captioning, audio descriptions, and accessible restrooms. Particular lodging fluctuate by cinema.

Query 5: What’s the typical movie choice supplied in Roanoke Rapids cinemas?

Movie alternatives usually embrace a mixture of present releases, encompassing numerous genres from motion and journey to household movies and dramas. Unbiased or overseas movies may be featured.

Query 6: What various leisure choices exist in Roanoke Rapids apart from cinemas?

Different leisure choices in Roanoke Rapids can embrace bowling alleys, reside music venues, neighborhood theatres, museums, parks, and leisure services.

Understanding these ceaselessly requested questions enhances the planning course of for attending a cinema in Roanoke Rapids. Thorough analysis and preparation contribute to a constructive and pleasing movie-going expertise.

This concludes the ceaselessly requested questions part. The next sections will additional discover particular features of Roanoke Rapids cinemas and the native leisure panorama.

Suggestions for an Enhanced Cinema Expertise in Roanoke Rapids, NC

The next ideas present steering for maximizing enjoyment and comfort when attending a film theatre in Roanoke Rapids, North Carolina.

Tip 1: Advance Ticket Buy: Safe tickets on-line to keep away from potential field workplace queues, particularly for well-liked showtimes or new releases. This ensures a seat and saves time.

Tip 2: Strategic Timing: Take into account much less well-liked showtimes, comparable to weekdays or matinees, for a doubtlessly much less crowded expertise. This will improve consolation and delight.

Tip 3: Discover Concession Offers: Verify for accessible combo offers or reductions on concessions to optimize worth. Bundled gives can typically present value financial savings in comparison with particular person purchases.

Tip 4: Accessibility Planning: If particular lodging are required, comparable to assistive listening gadgets or wheelchair entry, contact the cinema prematurely to verify availability and make obligatory preparations. This ensures a cushty and accessible expertise.

Tip 5: Native Eating Exploration: Mix the film outing with a meal at a close-by restaurant. Exploring native eating choices earlier than or after the movie enhances the general expertise and helps native companies.

Tip 6: Transportation Issues: Plan transportation and parking prematurely, particularly throughout peak hours or for cinemas situated in busy areas. This minimizes potential delays and ensures a clean arrival.

Tip 7: Membership Applications: Inquire about cinema membership packages or loyalty playing cards for potential reductions, unique gives, or precedence entry to tickets. Membership advantages can improve worth over time.

Tip 8: Verify for Particular Occasions: Discover alternatives to attend particular occasions, comparable to movie festivals, Q&A classes, or themed screenings, supplied by the cinema. These occasions present distinctive and interesting experiences past commonplace movie viewings.

Following the following tips permits patrons to optimize their cinema expertise in Roanoke Rapids, making certain comfort, consolation, and delight.

These sensible issues improve the general movie-going expertise and contribute to a constructive and memorable outing. The next part concludes this exploration of Roanoke Rapids cinemas.

Roanoke Rapids, NC Film Theatre

This exploration of the Roanoke Rapids, NC film theatre panorama has examined key features influencing its operation and neighborhood affect. Elements comparable to location, showtimes, ticket pricing, concessions, accessibility, movie choice, know-how, neighborhood affect, and competitors contribute considerably to a cinema’s success. Every factor performs a significant position, from attracting audiences and producing income to fostering neighborhood engagement and offering accessible leisure. Strategic decision-making in every space is essential for navigating the complexities of the leisure trade and making certain long-term viability.

The way forward for cinema in Roanoke Rapids hinges on adaptation and innovation. Responding to evolving viewers preferences, technological developments, and aggressive pressures will form the trade’s trajectory. Cinemas that prioritize buyer expertise, embrace technological developments, and actively interact with the neighborhood are poised to thrive. The continued evolution of the movie-going expertise guarantees an thrilling future for leisure in Roanoke Rapids.