9+ Best Jacksonville Drive-In Movies Near You


9+ Best Jacksonville Drive-In Movies Near You

Open-air cinema, a nostalgic leisure choice, provides residents of Jacksonville and surrounding areas a novel approach to expertise movie. Usually situated on giant outside tons, these venues enable patrons to view films from the consolation of their autos, fostering a way of neighborhood and offering a traditional cinematic expertise.

This type of leisure offers an inexpensive and family-friendly exercise, typically that includes double options and concessions. Traditionally important as a preferred pastime through the mid-Twentieth century, these venues supply a mix of classic allure and fashionable comfort, contributing to native economies and providing a social hub for film lovers. The enduring attraction lies in its accessibility, affordability, and the distinctive communal environment it cultivates.

This text will additional discover numerous facets of open-air cinema within the Jacksonville space, overlaying subjects equivalent to particular venue places, historic relevance throughout the area, and the affect on native communities.

1. Location

The placement of a drive-in movie show considerably impacts its accessibility and viability. Components equivalent to proximity to residential areas, main roadways, and competing leisure venues affect attendance. A well-chosen location balances comfort for patrons with minimized gentle and noise air pollution for surrounding communities. For instance, a drive-in located close to a freeway with quick access, but sufficiently faraway from city facilities to mitigate gentle interference, provides an optimum steadiness. Conversely, a poorly chosen location, equivalent to one in a congested space with restricted entry or extreme ambient gentle, can deter potential patrons. The precise geographic and demographic traits of Jacksonville affect the perfect placement of a drive-in theater throughout the area.

Moreover, land prices and native rules play an important function in web site choice. Areas with decrease land values and permissive zoning rules concerning outside leisure venues are extra enticing for drive-in growth. Competitors for appropriate land from different business enterprises additionally presents a problem. Analyzing present drive-in places inside Jacksonville reveals patterns influenced by these components. Traditionally, drive-ins thrived on the outskirts of city facilities, providing ample house and decrease operational prices. Fashionable drive-ins should navigate modern land use patterns and concrete growth to safe viable places.

In conclusion, location serves as a foundational ingredient for the success of a drive-in movie show. A strategic location balances accessibility, affordability, and environmental concerns. Understanding the interaction of those components offers priceless insights into the evolution and sustainability of drive-in theaters throughout the Jacksonville space and past. Cautious consideration of location, mixed with an understanding of native market dynamics and regulatory landscapes, is crucial for the profitable operation of those distinctive leisure venues.

2. Showtimes

Showtimes considerably affect attendance at Jacksonville drive-in film theaters. Strategic scheduling considers numerous components, together with seasonal adjustments, competing leisure choices, and goal demographics. Throughout summer time months, later showtimes capitalize on prolonged daytime. Conversely, throughout cooler seasons, earlier showtimes cater to shorter days and probably colder night temperatures. Competitors from different leisure venues, equivalent to indoor cinemas or native occasions, requires cautious consideration when scheduling showtimes to maximise viewers draw. Moreover, understanding goal demographics influences showtime choice. Household-friendly movies profit from earlier showtimes, whereas movies focusing on grownup audiences could also be higher fitted to later screenings.

The frequency of showtimes additionally performs an important function. Providing a number of showtimes all through the day and night caters to various schedules and preferences. Double options, a traditional drive-in custom, present prolonged leisure worth and may affect showtime scheduling, typically requiring earlier begin instances to accommodate two full-length movies. The interaction between showtime frequency and movie period requires cautious balancing to optimize each buyer satisfaction and operational effectivity. As an illustration, providing a double characteristic on a weeknight would possibly necessitate an earlier begin time in comparison with a single characteristic on a weekend night. Analyzing historic showtime information for Jacksonville drive-in theaters reveals patterns and traits that inform present scheduling practices.

Optimizing showtimes requires steady monitoring and adjustment based mostly on real-world information. Components equivalent to climate circumstances, native occasions, and competitor schedules necessitate flexibility in showtime administration. Analyzing attendance figures for various showtimes offers priceless insights for future scheduling choices. Efficient showtime administration contributes considerably to the general success and viability of a drive-in movie show in Jacksonville. The cautious consideration of differences due to the season, viewers preferences, and aggressive pressures allows drive-ins to maximise attendance and keep relevance in a dynamic leisure panorama.

3. Ticket Costs

Ticket costs symbolize a important issue influencing the accessibility and monetary viability of drive-in film theaters in Jacksonville. Balancing affordability for patrons with the necessity to cowl operational prices and generate income presents a major problem. Pricing methods should take into account market competitors, native financial circumstances, and the general worth proposition supplied to moviegoers.

  • Aggressive Pricing:

    Drive-in theaters should compete with different leisure choices in Jacksonville, together with conventional indoor cinemas, streaming providers, and dwell occasions. Aggressive pricing methods contain analyzing the native market and setting ticket costs that appeal to clients whereas remaining worthwhile. Providing reductions for particular demographics, equivalent to kids or seniors, or implementing particular promotions, like “carload” pricing, can improve competitiveness. Researching native competitor pricing offers priceless insights for creating efficient pricing fashions.

  • Worth Proposition:

    The perceived worth supplied by a drive-in theater influences shopper willingness to pay. Components contributing to the worth proposition embody the standard of the movie-going expertise, the provision of concessions, and the general environment of the venue. A drive-in providing a big display, high-quality sound, various meals choices, and a family-friendly setting might justify greater ticket costs in comparison with a drive-in with fewer facilities. Clearly speaking the worth proposition to potential clients by means of advertising and promoting reinforces the justification for ticket costs.

  • Operational Prices:

    Ticket costs should cowl the operational prices related to working a drive-in theater. These prices embody land rental or mortgage funds, gear upkeep, staffing, licensing charges, and utilities. Precisely assessing operational prices is crucial for figuring out sustainable ticket costs. Balancing operational effectivity with sustaining a high-quality movie-going expertise requires cautious monetary administration. For instance, investing in energy-efficient projection gear would possibly cut back long-term operational prices and permit for extra aggressive ticket pricing.

  • Demand Fluctuations:

    Demand for drive-in films can fluctuate based mostly on components equivalent to climate circumstances, seasonal adjustments, and the recognition of particular movies. Implementing dynamic pricing methods, the place ticket costs modify based mostly on demand, can optimize income technology. As an illustration, providing decrease ticket costs during times of low demand, equivalent to weeknights or throughout inclement climate, can incentivize attendance. Conversely, barely greater costs for in style movies or prime-time weekend showings can capitalize on elevated demand.

Successfully managing ticket costs is crucial for the long-term sustainability of drive-in film theaters in Jacksonville. Balancing affordability with profitability requires cautious consideration of market dynamics, operational prices, and the general worth proposition supplied to clients. By analyzing these components and implementing strategic pricing fashions, drive-in theaters can stay aggressive leisure choices inside the local people.

4. Concessions

Concessions play an important function within the total drive-in film expertise in Jacksonville. They symbolize a major income stream for theater operators and contribute considerably to buyer satisfaction. The vary and high quality of meals and beverage choices instantly affect the perceived worth and delight of a go to. Traditional drive-in fare, equivalent to popcorn, sweet, and soda, stays in style, whereas expanded choices, together with scorching meals, more healthy snacks, and native specialties, cater to evolving shopper preferences. The provision of various and interesting concessions enhances the social and communal facet of the drive-in expertise, encouraging pre-show gatherings and intermissions round meals and refreshments.

The administration of concessions requires cautious consideration of a number of components. Environment friendly service is essential, particularly throughout peak intervals between showtimes. Properly-organized concession stands, clear signage, and streamlined ordering processes decrease wait instances and improve buyer satisfaction. Sustaining applicable stock ranges ensures in style objects stay accessible all through the night. Pricing methods for concessions steadiness affordability with profitability. Providing combo offers or promotional reductions can incentivize purchases and improve total income. Moreover, cleanliness and hygiene are paramount in meals service areas. Common cleansing and sanitation protocols keep a protected and fulfilling setting for patrons. Investing in fashionable point-of-sale methods and stock administration software program streamlines operations and facilitates environment friendly monitoring of gross sales information. Information evaluation informs future choices concerning menu choices, pricing changes, and staffing wants.

In conclusion, concessions symbolize a key element of the drive-in film expertise. Cautious planning and environment friendly administration of concession operations instantly affect buyer satisfaction and contribute to the monetary success of drive-in theaters in Jacksonville. By providing various and interesting meals and beverage choices, sustaining environment friendly service, and prioritizing cleanliness, drive-in operators can improve the general worth proposition and guarantee a optimistic and memorable expertise for moviegoers. The continual analysis and adaptation of concession choices based mostly on buyer suggestions and market traits are important for sustaining competitiveness throughout the leisure panorama.

5. Sound High quality

Sound high quality considerably impacts the immersive expertise of out of doors cinema in Jacksonville. Traditionally, drive-ins relied on particular person speaker packing containers hooked up to every parking house. These methods, whereas practical, typically suffered from variations in quantity and readability, susceptibility to climate interference, and restricted frequency vary. Fashionable drive-in theaters have transitioned to broadcasting audio on to autos by means of FM radio transmission. This methodology provides improved sound constancy, adjustable quantity management inside every automotive, and elimination of speaker upkeep points. Nonetheless, components equivalent to radio interference, car audio system high quality, and the encircling setting can nonetheless have an effect on audio readability and total enjoyment. For instance, a weak automotive radio or interference from close by radio stations can diminish the listening expertise, whereas ambient noise from site visitors or adjoining companies can additional detract from immersion.

The transition to FM transmission presents its personal set of challenges. Guaranteeing a transparent broadcast sign requires correct frequency choice and enough transmitter energy. Patrons should tune their automotive radios to the designated frequency, and clear directions concerning tuning procedures contribute to a seamless expertise. Moreover, the audio mixing and mastering of the movie itself play an important function in optimizing sound high quality for drive-in presentation. A well-balanced audio observe, particularly tailor-made for playback by means of automotive audio system, enhances dialogue readability, sound results affect, and musical rating appreciation. As an illustration, a movie with a dynamic audio combine, optimized for low-frequency response in automotive audio methods, enhances the cinematic affect throughout the drive-in setting.

Optimizing sound high quality in a drive-in setting requires a multifaceted method. Common upkeep and calibration of broadcasting gear are important. Offering clear directions to patrons concerning tuning procedures and troubleshooting widespread audio points contributes to a optimistic expertise. Consideration of environmental components, equivalent to ambient noise ranges and potential radio interference sources, informs web site choice and operational practices. Finally, the standard of the audio expertise instantly impacts viewers satisfaction and contributes to the general success and viability of drive-in film theaters in Jacksonville. Technological developments in audio transmission and playback methods proceed to boost the drive-in expertise, guaranteeing its continued relevance in a aggressive leisure panorama.

6. Display screen Dimension

Display screen measurement considerably influences the viewing expertise at a Jacksonville drive-in movie show. Bigger screens present a extra immersive and cinematic expertise, enhancing visible affect and total enjoyment. Nonetheless, components equivalent to viewing distance, projection know-how, and ambient gentle ranges work together with display measurement to find out the optimum viewing circumstances. Balancing display dimensions with these different components is essential for maximizing viewers satisfaction and guaranteeing a optimistic movie-going expertise.

  • Viewing Distance:

    The space between the parked autos and the display instantly impacts the perceived measurement and readability of the picture. Bigger screens accommodate larger viewing distances, permitting extra autos to park comfortably whereas sustaining a passable viewing expertise. The format of the drive-in, together with the sloping of the parking space and the position of the projection sales space, influences optimum viewing distances and corresponding display measurement necessities. For instance, a drive-in with a steeply sloped parking space might require a bigger display to make sure enough visibility for autos parked additional again.

  • Projection Expertise:

    Advances in digital projection know-how enable for brighter and sharper pictures on bigger screens, enhancing picture high quality even at larger distances. Digital projectors supply larger flexibility in display measurement changes in comparison with conventional movie projectors, permitting drive-in operators to optimize picture high quality based mostly on particular web site circumstances and viewers capability. The chosen projection know-how influences the minimal and most efficient display sizes, requiring cautious consideration through the design and building of the drive-in theater.

  • Ambient Mild:

    Ambient gentle from surrounding city areas, roadways, and even the moon can negatively affect picture visibility, notably on smaller screens. Bigger screens, mixed with brighter digital projection methods, mitigate the results of ambient gentle, offering a extra vibrant and clear picture. Minimizing gentle air pollution by means of strategic web site choice and the usage of light-blocking boundaries across the perimeter of the drive-in additional enhances picture high quality and total viewing expertise. As an illustration, finding a drive-in away from main city facilities minimizes gentle interference and permits for optimum picture high quality even on reasonably sized screens.

  • Immersion and Scale:

    Bigger screens contribute considerably to the sense of immersion and scale, essential for having fun with epic movies and motion sequences. A big display amplifies the visible spectacle, enhancing the affect of particular results and making a extra participating cinematic expertise. This heightened sense of immersion differentiates the drive-in expertise from watching films on smaller screens at dwelling, contributing to the distinctive attraction of out of doors cinema.

In conclusion, display measurement is a important design ingredient influencing the general expertise at a Jacksonville drive-in movie show. Balancing display dimensions with viewing distance, projection know-how, and ambient gentle ranges is essential for maximizing visible affect and viewers satisfaction. Bigger screens usually improve immersion and supply a extra cinematic expertise, however cautious consideration of those interacting components ensures optimum viewing circumstances and contributes to the continued reputation of drive-in theaters in Jacksonville.

7. Climate Situations

Climate circumstances considerably affect the operation and attendance of Jacksonville drive-in film theaters. Not like indoor cinemas, outside venues are instantly uncovered to the weather, making climate an important think about figuring out the feasibility and delight of a film night time. Understanding the affect of varied climate circumstances is crucial for each theater operators and potential patrons.

  • Rainfall:

    Rain presents a major problem for drive-in theaters. Heavy rainfall can obscure display visibility, making it troublesome or inconceivable to benefit from the film. Mild rain or drizzle could also be tolerable for some, however can nonetheless detract from the expertise. Drive-in theaters typically implement cancellation insurance policies based mostly on rainfall depth and period, providing refunds or rainchecks to patrons in case of cancellations. The unpredictability of rainfall in Jacksonville necessitates versatile scheduling and contingency plans.

  • Temperature:

    Temperature extremes can affect attendance and luxury ranges at drive-in theaters. Throughout summer time months, excessive temperatures and humidity could make sitting in a parked automotive uncomfortable. Conversely, throughout colder months, low temperatures can deter attendance until autos are geared up with enough heating. Drive-in operators might implement measures to mitigate temperature extremes, equivalent to offering outside heaters or selling the usage of air con in autos.

  • Wind:

    Sturdy winds can negatively affect the drive-in expertise. Excessive winds could make the massive display sway, distorting the projected picture. Wind also can carry particles and dirt, additional affecting visibility and probably damaging projection gear. In excessive circumstances, excessive winds might necessitate short-term closures for security causes. Monitoring wind pace forecasts is essential for drive-in operators to make knowledgeable choices concerning present cancellations or postponements.

  • Fog:

    Fog considerably reduces visibility, making it troublesome to see the film display clearly. Dense fog can create security hazards for drivers navigating the drive-in and parking areas. Just like rain, fog can necessitate cancellations or postponements. Actual-time climate monitoring and communication with patrons are essential for managing fog-related disruptions. Drive-ins might make the most of fog lights or different visibility aids to mitigate security considerations during times of sunshine fog.

The susceptibility of drive-in theaters to climate underscores the significance of monitoring forecasts and implementing applicable contingency plans. Versatile ticketing insurance policies, clear communication with patrons, and proactive measures to mitigate weather-related discomfort contribute to a optimistic expertise even underneath less-than-ideal circumstances. The distinctive allure of open-air cinema in Jacksonville stays inextricably linked to the prevailing climate, including a component of unpredictability and journey to the movie-going expertise.

8. Movie Choice

Movie choice performs an important function within the success and attraction of Jacksonville drive-in film theaters. The chosen movies instantly affect attendance charges and form the general expertise for moviegoers. A well-curated movie choice considers goal demographics, present traits in cinematic releases, and the distinctive environment of the drive-in setting. Balancing in style blockbusters with traditional movies, family-friendly choices with extra mature content material, and catering to various tastes inside the local people are key concerns for drive-in operators.

The drive-in setting typically lends itself to particular genres and movie types. Motion films, sci-fi adventures, and horror movies, with their emphasis on visible spectacle and immersive sound design, translate nicely to the massive display and outside setting. Household-friendly animated options and traditional comedies additionally resonate with drive-in audiences searching for a nostalgic and communal expertise. For instance, a traditional monster film marathon or a double characteristic showcasing beloved animated movies can appeal to a devoted viewers searching for a novel and shared cinematic expertise. Conversely, movies relying closely on nuanced dialogue or refined character growth is likely to be much less suited to the drive-in setting, the place ambient noise and distractions can detract from the viewing expertise.

Strategic movie choice includes analyzing native market traits, contemplating competitor programming, and monitoring viewers suggestions. Jacksonville drive-in theaters can leverage social media and on-line platforms to gauge viewers preferences and solicit enter on future movie picks. Collaborating with native movie festivals or impartial filmmakers can present alternatives to showcase various and distinctive cinematic content material, additional differentiating the drive-in expertise from conventional indoor cinemas. Finally, a rigorously curated movie choice contributes considerably to the sustained attraction and cultural relevance of drive-in film theaters in Jacksonville, providing a definite and fascinating leisure choice for the local people.

9. Group Side

Drive-in film theaters in Jacksonville foster a novel sense of neighborhood, providing a shared leisure expertise distinct from conventional indoor cinemas. This communal facet contributes considerably to the enduring attraction of drive-ins, offering a social gathering house for households, buddies, and film lovers. Analyzing the assorted aspects of this neighborhood facet reveals its significance throughout the native cultural panorama.

  • Social Interplay:

    Drive-ins present alternatives for social interplay earlier than, throughout, and after movie screenings. Patrons typically arrive early to tailgate, arrange picnic areas, and socialize with different moviegoers. The open-air setting encourages dialog and a way of shared anticipation. Intermissions between double options present additional alternatives for socializing and sharing refreshments. This fosters a way of camaraderie amongst attendees, reworking a easy film outing right into a communal occasion.

  • Household-Pleasant Leisure:

    Drive-ins supply a family-friendly leisure choice, interesting to folks searching for inexpensive and accessible actions. The relaxed environment permits kids to maneuver round extra freely than in a conventional theater, whereas mother and father can benefit from the film with out worrying about disturbing different patrons. The communal setting offers a protected and inclusive setting for households to take pleasure in shared leisure experiences.

  • Native Enterprise Help:

    Drive-in theaters typically companion with native companies, offering alternatives for cross-promotion and mutual help. Meals vehicles and native distributors might arrange store throughout the drive-in, providing various culinary choices and contributing to the native financial system. Drive-ins also can host neighborhood occasions, additional strengthening ties with native companies and organizations.

  • Nostalgia and Shared Cultural Expertise:

    Drive-ins evoke a way of nostalgia, connecting modern audiences with a bygone period of leisure. This shared nostalgia fosters a way of neighborhood amongst those that recognize the traditional drive-in expertise. The distinctive environment and communal setting create a shared cultural expertise, strengthening neighborhood bonds and contributing to the native identification.

The neighborhood facet of Jacksonville drive-in theaters represents a key ingredient of their enduring attraction. By fostering social interplay, offering family-friendly leisure choices, supporting native companies, and tapping into shared nostalgia, drive-ins create a novel and priceless neighborhood asset. This communal dimension contributes to the cultural vibrancy of Jacksonville and ensures the continued relevance of this traditional leisure format in a altering leisure panorama.

Ceaselessly Requested Questions

This part addresses widespread inquiries concerning drive-in film theaters in Jacksonville. Clear and concise solutions present important data for potential patrons.

Query 1: How a lot do tickets usually value at a Jacksonville drive-in?

Ticket costs fluctuate relying on the particular venue, day of the week, and showtime. Typically, one can anticipate to pay a comparable worth to a typical film ticket, typically with reductions for kids or seniors. Some venues supply carload pricing, which represents a major worth for households or bigger teams.

Query 2: What concessions are usually accessible?

Conventional concession choices embody popcorn, sweet, soda, and scorching canine. Many drive-ins have expanded their menus to incorporate a greater variety of meals and beverage choices, together with burgers, pizza, nachos, and native specialties. Availability varies by venue.

Query 3: How does the sound work at a drive-in?

Fashionable drive-ins usually broadcast the film’s audio on to autos by means of FM radio transmission. Patrons tune their automotive radios to a chosen frequency to listen to the film’s soundtrack. Some venues should still make the most of conventional speaker methods, however these are much less widespread.

Query 4: What occurs if it rains?

Insurance policies fluctuate by venue. Some drive-ins supply refunds or rainchecks in case of inclement climate cancellations. Checking the particular venue’s coverage earlier than buying tickets is advisable.

Query 5: Can one carry their very own meals and drinks?

Insurance policies concerning outdoors meals and drinks fluctuate by venue. Some drive-ins allow outdoors meals and drinks, whereas others prohibit them to encourage concession gross sales. Checking the particular venue’s coverage is suggested.

Query 6: Are pets allowed?

Pet insurance policies fluctuate by venue. Some drive-ins welcome well-behaved pets, whereas others prohibit them altogether. Checking the particular venue’s coverage earlier than bringing a pet is crucial.

Understanding these widespread inquiries facilitates knowledgeable decision-making concerning drive-in film attendance. Consulting particular venue web sites or contacting them instantly might present additional clarification.

The following part offers a complete listing of drive-in film theaters throughout the Jacksonville space, together with location data, contact particulars, and particular venue facilities.

Ideas for an Gratifying Drive-In Expertise in Jacksonville

Maximizing enjoyment at a Jacksonville drive-in movie show includes planning and preparation. The following tips improve consolation and guarantee a memorable expertise.

Tip 1: Arrive Early
Arriving early secures a fascinating parking spot, particularly for in style showings. Early arrival additionally permits ample time for buying concessions and settling in earlier than the movie begins. Ample time minimizes stress and maximizes enjoyment.

Tip 2: Verify the Venue’s Insurance policies
Every drive-in operates underneath particular insurance policies concerning outdoors meals and drinks, pet restrictions, and car varieties. Reviewing these insurance policies prematurely avoids potential disappointment upon arrival.

Tip 3: Tune Your Radio Earlier than Sunset
Finding the proper FM frequency for audio transmission earlier than dusk simplifies the method and avoids fumbling at midnight. This ensures uninterrupted audio from the beginning of the movie.

Tip 4: Carry Bug Spray
Outside environments appeal to bugs. Bug spray enhances consolation and prevents distractions through the movie. Take into account citronella candles or different insect repellents for added safety.

Tip 5: Gown Comfortably
Comfy apparel maximizes enjoyment. Take into account layers to regulate to altering temperatures all through the night. Blankets and pillows improve consolation, particularly for longer movies or double options.

Tip 6: Pack Necessities
Important objects improve the expertise. Flashlights help with navigating the drive-in at midnight. Jumper cables present help in case of automotive battery points. Trash baggage keep a clear car and contribute to the general cleanliness of the venue.

Tip 7: Verify the Climate Forecast
Climate considerably impacts the drive-in expertise. Checking the forecast earlier than heading out helps decide applicable apparel and preparations. Umbrellas or rain gear are important in case of sudden showers.

Tip 8: Take into account Automobile Dimension and Clearance
Bigger autos, equivalent to vehicles or SUVs, would possibly hinder the view for different patrons. Checking the venue’s pointers concerning car measurement and parking preparations ensures a thoughtful and fulfilling expertise for all attendees.

Implementing the following tips ensures a snug and fulfilling drive-in film expertise in Jacksonville. Cautious planning and preparation improve the distinctive allure of this traditional leisure format.

This text concludes with a remaining abstract of the important thing advantages and enduring attraction of Jacksonville’s drive-in film theaters.

Jacksonville Drive-In Film Theaters

This exploration of Jacksonville drive-in film theaters has encompassed numerous facets of this distinctive leisure kind. Location, showtimes, ticket costs, concessions, sound high quality, display measurement, climate circumstances, movie choice, and neighborhood affect every contribute to the distinctive drive-in expertise. Balancing affordability and accessibility with operational concerns stays essential for the continued viability of those venues. Fashionable technological developments, equivalent to digital projection and FM audio transmission, improve the movie-going expertise whereas preserving the traditional allure of out of doors cinema.

Jacksonville drive-in film theaters supply a mix of nostalgia and modern leisure, fostering a way of neighborhood and offering an inexpensive, family-friendly exercise. The enduring attraction lies within the distinctive mix of out of doors environment, cinematic enjoyment, and social interplay. Preserving and supporting these venues contributes to the cultural panorama and offers a priceless leisure choice for future generations. Additional exploration of particular person venue choices and neighborhood engagement initiatives will improve appreciation for the distinctive function drive-in film theaters play within the Jacksonville leisure panorama.